Ep. 24: Creating in the Dark [Ana Flores]

About Ana Flores

A visionary entrepreneur, writer, and community builder, she has been amplifying Latina voices since 2010. As the founder of #WeAllGrow® Latina, she spent 14 years growing a multi-million-dollar, Latina-owned ecosystem rooted in community, conscious entrepreneurship, and collective uplift. Her guiding philosophy, “When one grows, we all grow,” fueled a movement that now reaches millions.

Named a United Nations Champion of Change and one of People magazine’s Mujeres Más Poderosas, she’s spoken on national stages including the White House and the TODAY Show. She serves as an advisor to the Tory Burch Foundation, HACE, and MAIA Impact School, and invests in Latina-founded businesses.

Her debut book, Done With the Hustle, will be published by HarperOne in 2026. Born in Houston and raised in El Salvador, she now lives in Idyllwild, CA, where she continues to create at the intersection of creativity, wellness, and impact.

Summary

In this conversation, we explore the transformative journey of letting go and embracing new beginnings, using the metaphor of the phoenix.

After 14 years of growing a multi million dollar company, Ana made radical decision to sell We All Grow and heed her intuitive calling. 

In our conversation she shares the reasons she made this big life shift, the emergence of a feminine approach to living, and her mission to help women entrepreneurs thrive with ease.

Ana discusses the importance of community support, the cultural influences that shape women's experiences, and the tools that aid in navigating fear and discomfort. She emphasizes the significance of rest and the power of pausing to allow for clarity and creativity, ultimately leading to a more fulfilling and authentic life.

 

Golden Nuggets: 

• The phoenix metaphor represents transformation and rebirth.
• Letting go can be a painful but necessary process.
• Community support is vital during times of transition.
• Cultural influences can shape our perceptions of success and independence.
• Rest is essential for creativity and clarity.
• The pause allows for reflection and understanding of our needs.
• Women often carry the burden of being self-sufficient.
• Creating from a place of ease leads to more authentic outcomes.
• Intuition can be tapped into through practices like breathwork and sound healing.
• Embracing possibility requires a shift in perspective on success.

Show Notes: 

00:00 The Phoenix Metaphor: Transformation and Reinvention

01:34 The Shedding Process: Letting Go of the Past

07:41 Navigating the Empty Space: Embracing Discomfort

11:30 The Power of Support: Leaning into Community

21:24 Creating from a Place of Ease: The Journey Ahead

33:31 Embracing the Pause: Acknowledging Fear and Taking Action

Mentions

Water Healing with Rocio Navarro

 

Where to find Ana:

Website

Instagram

Substack

 

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